Thursday, May 3, 2012

April Sales Voyeur + A Hint Of Things To Come

Amazon is making a change that will soon have authors in Select and those contemplating Select talking. Possibly screaming. Maybe gnashing their teeth. Certainly weeping. It’s as big a revelation as this was. It even makes Ed’s post over at Failure Ahoy obsolete – just a day after he broke his results. I was, in fact, lining up to do a companion piece.

Why, yes, I know Ed. And no, I am not the Eye of Sauron. I’m more like Gandalf. So you know if a data geek like me isn’t the ultimate evil genius of a data-loving group, then said group has to be one of the most awesomely geeky groups ever. A true super-geek group. With secret identities for some and “Tony Stark is Iron Man” publicity for others. Very much like The Avengers of the data world. (And if mention of both Lord of the Rings and The Avengers doesn’t bring this post SEO love, nothing will!)

We’re doing some final evaluations before we make our results public. Hang tight and keep watching this space -- and/or Ed's. This will be AN IMPORTANT ANNOUNCEMENT.

Meanwhile, let’s talk April sales.

The high point, of course, was hitting #84 in Amazon’s paid store with SECTOR C. I’ll be talking about those glory days – er, hours – for a long time to come. So you might want to steer clear of me if you see me in the hall unless you’re ready to be subjected to all that obnoxiousness.

The one thing I won’t be talking about in detail is exactly what I did and who I notified when I executed the promotions for both SECTOR C and The Rent-A-Groom. Some of you have asked and I've impolitely ignored you. I don't, however, mean to be rude or make that a personal statement directed toward you. But I know the first thing you guys (as in the collective "you") will do will be to inundate these same sites the way the handful of freebook sites I mentioned when I outlined the Steel Magnolia Press launch strategy got swamped. They’ll follow the trail back here and I’ll lose any goodwill I’ve built with the owners. It’s not a matter of protecting my sources. It’s a matter of protecting my relationships with them. And in this biz, those relationships are very important -- and very rare.

My Titles: Preliminary Report 

Even with a jump to the Top 100, SECTOR C still didn't sell as many copies in April as in January. Nor was the average sales price as high in April, so no money milestones were achieved either. In fact, April’s sales were about on par with March’s, which were way down from January. 
1375 sold
1900 free downloads
61 borrows
$1100 royalties

Everything, of course, is relative. My “way down” number in April is one I would have celebrated with chocolate and libations and much dancing in the streets in 2011.

Vet Tech Tales had a little bump that coincided with SECTOR C's run up the charts. Overall, this book continues to surprise me by gaining more sales each month it's out.
575 sold
1800 free downloads
18 borrows
$237.25


Spoil of War went free in iTunes the last week in April. Amazon price-matched it to free last Sunday and it's bumping right along in both venues. In iTunes, it's been #1 in Free Historical Fantasy and in the Top 10 in all SF/F since it went free. It is, however, not an easy book to get freebook site mentions for. 
64 sold (+ Apple) before going free
$45 (+ Apple)



So my titles altogether (sans Apple) for April:
2014 copies sold
3700 free downloads
79 borrows
$1382 royalties

Steel Magnolia Press April Highlights

The Rent-A-Groom by Jennifer Blake followed up its previous 2 free runs where it reached #5 and #14 in the entire free store with a third run that saw it hit #12. That was followed by a 99c promo that took it to #187 in the paid store. 
10,300 free downloads
964 sales
63 borrows
$1200 royalties

Totals for The Rent-A-Groom between its release on Feb 8 and Apr 30:
50,000 free downloads
5160 sales
558 borrows
$7900 royalties

2012 Milestones

Me:
31,300 free downloads
6630 sales
563 borrows
$10,080 royalties

SMP (sans me):
89,000 free downloads
10,840 sales
608 borrows
$12,700 royalties

SMP Totals Across All Books
120,000 free downloads
17,500 sales
1170 borrows
$22,800 royalties

The Extinct Doesn't Mean Forever Anthology
*These numbers include the short stories that are offered standalone as well as the anthology title itself.
11,600 free downloads
280 sales
3 borrows
$300 royalties

As always, thank you to all our wonderful readers!

2 comments:

Wilkins MacQueen said...

As I embark on my journey I thank you so much for all the skinny in the industry.

Valuable. Thanks Divine Miss P.

Vikram Narayan said...

Thanks for the inside info on sales. Looking forward to the important announcement.