Saturday, March 3, 2012

The Sales Voyeur: February In Review

Steel Magnolia Press passed a few milestones in February, so I'll be sharing those with you this post as well as my own results.

First, though, I'm happy to share that the Extinct Doesn't Mean Forever anthology has earned out its advances and will be paying royalties soon. In an earlier post, I mentioned we had put it into the Select program in January and it had over 2000 downloads when it went free the first time on Jan. 31. While its second free run was rather unremarkable, cumulatively the anthology sold 72 copies and had 4 borrows in February.

Speaking of borrows, Amazon just announced that the per-borrow royalty for February will be $2.01, up from both the $1.60 amount in January and $1.70 in December. That figures, as both my Select books had more borrows in those other months :o). Still, not complaining at all, since that amount is comparable to the 70% royalty for a $2.99 book and the Steel Magnolia authors had a fair number of borrows overall.


Preliminary Reports: My Titles

SECTOR C had a phenomenal January, and February just couldn't come close to matching it. Still, it more than tripled the number of copies sold from what it did in December when it was available in 7 different stores. Dollar-wise, it made somewhere in the middle of December's $85.40 and January's $4444.76.
740 sold
5000 free downloads
87 borrows
$2025 royalties


Vet Tech Tales actually gained ground in February over January. It's seemed to settle in to consistently selling 5-10 copies a month despite little promotion and my dragging a bit on getting new Volume 2 Tales posted to my Animal Junkie blog. By Christmas, I'll have all 4 volumes out and then I'll repackage them into a single omnibus edition next year. 
281 sold
580 free downloads
15 borrows
$128.50


Spoil of War continues to be available through iTunes, BN, OmniLit and Amazon. Since nearly half its sales are currently coming from Apple, it'll likely stay out of Select for a bit longer. As always, iTunes sales will be forthcoming in the next 2-4 weeks. Based on its rankings there, I'm guessing it'll be somewhere around 100 copies for an added $100 or so.
111 sold (+ Apple)
68.60 (+ Apple)


So my titles altogether (with Apple estimated in):

1230 copies sold
5580 free downloads
102 borrows
$2322 royalties

Steel Magnolia Press Feb Report 

Apart from my books, February saw the successful launches of two new contemporary romances as well as the successful second free run of a regency romance.

The Rent-A-Groom by Jennifer Blake launched on Feb 8 with a 2-day free run, winding up at #5 in the overall free store. Readers rallied around this solid backlist title, and when the dust settled it had:
27,000+ free downloads
2604 sales
205 borrows
$3000 royalties


It's on a 1-day free run as I write this early in the evening on Mar 2, and it's #35 overall with another 7800 free downloads.


Catering to the Italian Playboy by Tamelia Tumlin also launched on Feb 8 with a 2-day free run where it reached #47 in the US overall free store and #7 in the UK. On the paid side, it was #3 Hot New Contemporary Romance (The Rent-A-Groom was #4) and had:
12,900+ free downloads
2190 sales
76 borrows
$1100 royalties


Gypsy Bond by Lindy Corbin launched in January to respectable sales at 99c, but a mention from Pixel of Ink on its second free run in late January and a third free run on Feb 21 pushed it from 242 sales in January to a total of over 1000 by the end of February:
10,500 free downloads
850 sales
38 borrows
$375 royalties
  
Steel Magnolia Milestones

We began uploading titles under the Steel Magnolia Press imprint around November 1 and retroactively assimilated my titles into the mix. The Extinct anthology is associated with but separate from the SMP imprint and is not included in the following milestone figures. 

After just 4 months in operation, across 9 titles and 4 authors, Steel Magnolia Press has:
  • Given away over 100,000 books (114,000)
  • Sold over 10,000 books (10,750)
  • Had over 750 books borrowed (777)
  • Made its authors over $10,000 in royalties ($11,250)


Thank you to all our wonderful readers!

7 comments:

Matt said...

I think you're missing out on potential sales.

I noticed Extinct is available in the kobo market, but Sector C and others or not. When you type in the first few letters of "sector" in the search bar, Sector C is the first suggestion to pop up.

Matt said...

*C and others are not.

Jo-Ann said...

Yay for Extinct! It got there, kinda like the little engine that could.
Well done, Phoenix.

Phoenix Sullivan said...

Hi Matt: Actually, SECTOR C and Extinct and the Vet Tech Tales are all in the KDP Select program meaning they are now committed to being exclusive to Amazon. Extinct will soon be coming off Kobo - it's published there through Smashwords and Kobo is notoriously slow in taking down titles. I've sent emails to them so I can show Amazon the take-down notices have been served.

SECTOR C and Spoil of War were both originally in Kobo and Sony. I never saw a single sale from Kobo for the novels. There was one sale for one of the individual short stories from the Extinct anthology in Kobo. I think there were maybe 4 or 5 sales of Spoil at Sony.

Going exclusive with Amazon provides the perks that have allowed our books to gain some traction. So long as those perks continue to result in sales, it's worth it to us to leave them exclusive with Amazon. If the program stops generating sales or if the other retailers start offering incentives of their own, we'll reconsider. But giving up 10 or 15 sales per month in other venues to get 1000 or more per month at Amazon seems a good trade-off right now ;o).

@Jo: The book would never have come to be without all the wonderful contributions from the authors!

Matt said...

Ah, I see. Is the program permanent or can you sell your books through other retailers at a later date?

Phoenix Sullivan said...

@Matt: It's temporary. You're only required to sign up for 90 days at a time. We're definitely re-upping for another 90-day stint with all the books, which will push us into summer. After that, who knows? We'll re-evaluate then how the program is working, how the books are performing, etc...

Matt said...

Good to know. Thanks for the info!