(P.S. Empty query queue!)
After the last couple of parties, I've gotten a few emails from some very lovely folk asking why I don't put up a Donate button and/or wondering if there isn't something else they could do. Occasionally, I get those same suggestions from people who submit queries here. After all, I just posted the 80th query yesterday and we've seen 1-2 revisions for many those, as well as 13 synopses and their revisions.
I am humbled by such kind thoughts.
A Donate button, however, makes me squirm. Too direct, I guess. And while cash is always nice, I'm living fine within my budget right now. *salt, wood, fingers*
BUT I am not above an indirect approach or shameless promotion among friends.
Now, I could tell you that simply buying Spoil of War and/or Extinct would be thanks enough. (And THANK YOU to those who have!!)
But I would NOT be doing a good job mentoring if I didn't remind you that's not the best approach to marketing.
Book Promo Tip: Manipulate The Market
Gather 'round my friends, because whether you self-publish or have the backing of giants for the digital editions of your work, I have this to say: Amazon rankings are god. Based on secret algorithms, the rankings determine what additional co-marketing and product placement your book receives. Say you consistently sell one book a day for a month. Nice, but the book will never climb the rankings. If, however, you don't sell any books for 29 days, then sell 30 books on the 30th day, your book will zoom to -- well, it depends on the genre and subgenre and how the competitors are selling on that day in comparison, but the ranking will improve substantially and the likelihood of better product placement increases, which potentially gets some needed momentum going.
Of course, the day of the week matters, too. Folk tend to buy more online at Amazon on the weekend. That means you have to sell comparatively more books to move up the ranks on Saturday or Sunday. So you want to do your pushes -- to the people you can personally reach out to directly or indirectly -- during the work week, preferably right before the weekend. That way you can capitalize on any rank increases at the most optimal time of buying for the general public. And you want to try to get
shills valued targeted customers to buy your book on the SAME DAY, or at least within the same couple of days, to have the most impact to your rank.
** Are you getting THIS level of promotional tipping from the OTHER blogs out there? I thought not. **
So, as a fine, practical example, if you feel you've gotten fair advice from this site either through a direct critique or by sucking it up through osmosis and you really want to say thank you, simply purchase Spoil of War and/or Extinct Doesn't Mean Forever on Thursday, May 5, or Friday, May 6. (Don't worry, I'll remind you.)
Get a Free 5-Page Crit
I'll even sweeten the pot by offering a 5-page crit to anyone who purchases both books on those days (or to anyone who has purchased both in the past month)(Just send me an email and let me know; you're on scout's honor -- I believe in you).
- If you have a Kindle, you'll get a better formatted book and I'll benefit from the ranking thing if you buy direct from Amazon.
- If you have a nook, you'll get a better formatted book and I'll benefit from the ranking thing if you buy direct from B&N.
- If you don't have a reader, then buy the PDF from Smashwords. You can read a PDF version on any computer and on a reader if you get one later.
Now, if I put up a Donate button and you even considered donating, you'd give at least $5, right? This way, you're out less and you gain MORE.
Or, as those great Not Sold in Stores ads would put it: