Tuesday, August 23, 2011
Targeted Marketing and Oversaturation
Yes, I care -- deeply. Yes, every image tugs at the appropriate heartstring. But sometimes I just need a break from the constant suffering on display, you know. Sometimes I just want to enjoy lunch at my desk without contemplating the fate of millions of dogs and cats. The occasional ad served out is fine. A similar ad on nearly every webpage I open? That just inures me to any of them. Nor does my brain discriminate between them. Is it an ad from the HSUS, the SPCA, the ASPCA, Best Friends, a local shelter? I don't know. I don't look.
It's been suggested this is "compassion fatigue." I don't dispute that. But I do wonder if it extends into other areas as well.
Are there certain targeted advertising themes that are wearing you down rather than inciting you to act?
Does this also translate to the increasing number of book ads we're seeing pitched in tweets, FB posts, banners on author sites and comments? Have you bought books because you're seeing them "all over the place?" Or does seeing them "all over the place" encourage you to run far, far away?